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Research papers

The future of the market research industry in an online and interactive world

This paper envisions the market research industry within the changing online and interactive future, providing a description of a possible future fuelled by the impact of the internet, and the effects this might have on the market research industry....

Catalogue: ESOMAR Net Effects 2001
Author: Ulf Andersen
Company: KANTAR TNS Malaysia
February 11, 2001
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Citation

Andersen, U. (2001a, February 11). The future of the market research industry in an online and interactive world. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-future-of-the-market-research-industry-in-an-online-and-interactive-world


Research papers

Trends and developments of the research industry

The market research industry in Asia Pacific has recently undergone three major shocks: the globalisation of the Asian industry, the economic crisis, and the beginning of the internet era. This paper explores where the market research industry in...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Author: John Smurthwaite
Company: KANTAR TNS Malaysia
November 1, 2000
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Citation

Smurthwaite, J. (2000a, November 01). Trends and developments of the research industry. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/trends-and-developments-of-the-research-industry


Research papers

The retail shake up in Asia

This paper focuseson the current Asian 'retail shake-up' recently introduced by thebooming shares of the hypermarkets' formula. A cross-country analysisof the hypermarkets? concept and performances will highlight the growing phenomenon, scheduled to...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Authors: Laurent Zeller, Helen Passingham-Hughes
Company: KANTAR TNS Malaysia
November 1, 2000
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Citation

Zeller and Passingham-Hughes (2000a, November 01). The retail shake up in Asia. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-retail-shake-up-in-asia


Research papers

Streaming media on the Web

In March 1999, Millward Brown Interactive conducted the first test ofStreaming Media on behalf of RealNetworks and their client 800.com.The results showed a very strong and statistically significant increase inad awareness and brand awareness for...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Nigel Hollis, Susan Blank
Company: KANTAR TNS Malaysia
November 1, 2000
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Citation

Hollis and Blank (2000a, November 01). Streaming media on the Web. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/streaming-media-on-the-web


Research papers

The medium is part of the message

This paper is based on the results of a global qualitative project covering 14 countries across North and South America, East and West Europe,Asia and Australia. Advertising clearly plays a substantial role in the construction and...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Alan Branthwaite, Karin Wood, Maria Christina Moya Schilling
Company: KANTAR TNS Malaysia
October 15, 2000
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Citation

Branthwaite, Wood and Schilling (2000a, October 15). The medium is part of the message. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-medium-is-part-of-the-message-


Research papers

Retail VS. direct

This paper explores how PC vending is changing and adapting to the challenges of new technologies and attitudes. Business and consumer desktop PC markets are the topic of investigation. These markets are particularly suitable for investigation as...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Ray Poynter
Company: KANTAR TNS Malaysia
September 1, 2000
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Citation

Poynter, R. (2000a, September 01). Retail VS. direct. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/retail-vs-direct


Research papers

Understanding Hispanic consumers in the United States

Drawing on U.S. census data and primary research recently conducted among Hispanic consumers in the United States by TNS Market Development, this paper uses a systematic transcultural marketing approach to highlight critical demographic,...

Catalogue: Ethnic Marketing 2000
Author: Henry Adams-Esquivel
Company: KANTAR TNS Malaysia
July 1, 2000
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Citation

Adams-Esquivel, H. (2000a, July 01). Understanding Hispanic consumers in the United States. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/understanding-hispanic-consumers-in-the-united-states


Research papers

Understanding the prescribing decision

By understanding the role that patient factors play in the prescribing decision, pharmaceutical marketers will be better able to understand the behavior of their customers and in turn be better able to market their products to their...

Catalogue: ESOMAR Global Healthcare 2002
Author: David A. Luery
Company: KANTAR TNS Malaysia
June 15, 2000
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Citation

Luery, D. A. (2000a, June 15). Understanding the prescribing decision . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/understanding-the-prescribing-decision-


Research papers

How Internet advertising works

This presentation reviews research on the impact of different forms of online advertising presents the authors’ analysis of the findings and suggests directions for future research. The main conclusions are first that advertising on the...

Catalogue: ESOMAR Net Effects 1999
Authors: Horst Stipp, Rex Briggs
Company: KANTAR TNS Malaysia
June 15, 1999
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Citation

Stipp and Briggs (1999a, June 15). How Internet advertising works. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/how-internet-advertising-works